The Miami Heat redefine (and enhance) mobile engagement

This event report demonstrates how the Miami Heat, the basketball team, connected with fans in personalised ways via mobile.

The Miami Heat redefine (and enhance) mobile engagement

Geoffrey PrecourtWarc

In the National Basketball Association (NBA), it's not unusual for one team to stand head and shoulders above a very tall competitive set.

In the 2015/16 season, Stephen Curry's Golden State Warriors set a new standard for excellence with 73 in-season wins. In decades past, Michael Jordan led the Chicago Bulls to peak performance, just as Larry Bird had driven the Boston Celtics and Magic Johnson pushed the Los Angeles Lakers.

But for the 2016/17 campaign, one team already has taken home the top-performance trophy. And although that competition...

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