The magic of words

This article draws on a speech made by Lord Saatchi at the launch of the IPA's 'Creative Britain' campaign.

The magic of words

Maurice Saatchi

Today, hundreds of students from all over Britain will converge on Golden Square in London to learn about 'creativity' in business. On this side of the Square, advertising. On that side, the movies. Over there, radio and TV. And back there, the media financiers who make this world go round.

These are the so-called 'creative industries', where, as the words suggest, art and commerce touch most closely. But not all are agreed that they should touch at all. There is an irremediable tension between art and commerce.

Some say, like Paul McGuinness, the brilliant...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands