The humanity of the CMO

Gemma Greaves

This article examines the human side of marketing and how humanising CMOs and marketers can drive better leadership.

Gemma Greaves says that in order to understand what the future might look like, we need to be pushing boundaries, tackling taboos and having uncomfortable conversations.

If I had to strip marketing down to one thing, and one thing alone, I would say it was all about people. Forget about data, forget about digital, forget about Brexit. Marketing is all about people.

And this is why talent is probably the most critical issue for any marketing leader looking to the future.

By talent, I'm not simply talking about attracting all the bright young things to our industry, but also about...

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