The Game-changing Generation: How millennials are disrupting the market and what your brand can do about it
Summary
Millennials taking the reins, new technologies and changing buying behaviors: Big challenges that brands need to tackle so that they can keep up with a phase of disruption.
We took the challenge to develop and measure the impact of the disruption driven by Millennials. Understanding Millennials meant that we adopted our research approach in a way that was as intuitive as possible for our targeted respondents: conducting the survey on smartphones,...