The Feldwick Factor: Where have the populist advertising ideas gone?

Seamus O'Farrell, the director of communications at The Prostate Cancer Charity asks: 'Where, oh where has the populist advertising idea gone? Those stories that charmed, or tugged hearts, or raised chuckles and justified the term 'campaign'?' Paul Feldwick believes that there are many factors at play, but one of the most significant has to be the demise of the client-agency lunch, as it helped to forge a different kind of relationship between the two sides.

The Feldwick Factor: Where have populist advertising ideas gone?

Paul Feldwick

Where, oh where has the populist advertising idea gone? Those stories that charmed, or tugged hearts, or raised chuckles, and justified the term 'campaign'?

Seamus O'Farrell, director of communications, The Prostate Cancer Charity

Is it just nostalgia for a golden age that makes us suppose there were more Honey Monsters, PG Chimps, Hamlet Cigars, and Humphreys Abouts back in the 1970s and 1980s than there are today? It would be hard to prove, but you might well be right, and there's one bit of strongly suggestive evidence:...

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