The Evolution of Guinness Advertising
F. G. Wigglesworth
The pre-television era
The Guinness enterprise was just 170 years old when the decision to advertise through the national media of Great Britain was made. In spite of extensive searches no information about the discussions that took place leading up to the decision has been found. There can be no doubt that the decision must have been a painful one to many members of the Board, and particularly to members of the Guinness family on that Board. As a test advertising campaign was carried out in Scotland as early as 1928, it...