The end of advertising as we know it?

Winston Fletcher

We are constantly hearing how the Internet, clutter, own-label brands and other hot topics are about to turn the advertising world upside down.

The end of advertising as we know it?

We are constantly hearing how the Internet, clutter, own-label brands and other hot topics are about to turn the advertising world upside down. But, important though some of these issues are, will their impact on advertising really be that great? Winston Fletcher finds that while change is inevitable, most of the predictions are way off mark

Winston Fletcher
'NEW', opined David Ogilvy famously, 'is one of the most powerful words in the advertising dictionary.' Ogilvy proffered no evidence in support of this contention, but he proclaimed it with such confidence that it...

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