The Economist: Raising Eyebrows and Subscriptions
Summary
The Economist's quality content is a given. But you still need crafted, provocative advertising to make people sit up and take notice. This case study demonstrates how the power of content and context can deliver long-term effects for a brand. By re-structuring teams and deploying the right data-driven infrastructure including 'newsrooms' to produce topical ad copy. The Economist usedtailored, programmatic platforms...