The Digitally Empowered Shopper

Rita Wheat with Jonathan Dodd

Digital media has transformed the relationships between consumers and brands. It has also fundamentally changed the way people choose and purchase products.

The Digitally Empowered Shopper

Rita Wheat with Jonathan Dodd

“The shift in consumer decision making means that marketers need to adjust their spending and to view the change not as a loss of power over consumers but as an opportunity to be in the right place at the right time, giving them the information and support they need to make the right decisions.”

–“The Consumer Decision Journey”

Digital technologies have had a dramatic impact on the relationships consumers have with brands and on the way they shop for them. Consumers are empowered like never before.They are using these technologies to...

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