The Creativeness and Effectiveness of Online Interactive Rich Media Advertising
Ginger Rosenkrans Pepperdine University
INTRODUCTION
Online advertising spending's change in growth for 2008 was 10.5%, and it is expected to experience a 0.1% change in ad spending growth in 2009 and 10% change in growth in 2010 (Emarketer 2009b). In 2007, online ad spending for search, display, and rich media reached $21.2 billion in 2007, and these levels reached $23.5 billion in 2008 (Emarketer 2009a). Online ad spending for the same ad formats likely will reach $24.4 billion in 2009 and $26.7 billion in 2010..
By 2005, the Internet...