The Content Marketing Sacrifice 

This article aims to lay down firm, comprehensive advice to brands attempting content marketing, arguing that it allows communicators to break rules and step out of comfort zones, but that creators should not stray from the fact that consumers will always choose to experience great content.

The Content Marketing Sacrifice

Craig Rodney Cerebra

Introduction

Content marketing has rapidly become a hot topic in both the marketing and media worlds, and for good reason. It is the phrase that best describes how the media world is changing, and how this change has presented an opportunity for brands to communicate with their target audiences.

This eBook has been written, not as a comprehensive guide to all things content marketing, but as an introduction to the topic and a guide to help you get started. No-one knows everything about this topic, and every day someone does something new...

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