The BrandZ Top 100 2009: highlight findings

Stephen Whiteside

The top 100 global brands featured in the 2009 BrandZ study from Millward Brown are presented and discussed in this report by WARC Online news editor, Stephen Whiteside.

The BrandZ Top 100 2009: highlight findings

Stephen WhitesideWARC Online

This paper discusses Millward Brown's BrandZ 2009, a ranking of the top 100 global brands (click here for the full list).

Papers discussing previous BrandZ reports include:

  • Highlight findings from Millward Brown's BrandZ 2008, April 2008
  • The BrandZ Top 100 2008: what does it tell us? April 2008
  • China: a global brand power? April 2008
  • BrandZ 2007: Top 100 Most Powerful Brands, May 2007
  • The world's biggest brands, August 2006

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An increased focus on "value", "vice" and consumers' desire to cut...

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