The birth of "Client 2.0" in Australia

This event report discusses how some of Australia's biggest brands are developing their digital marketing strategies and capabilities.

The birth of "Client 2.0" in Australia

Andrea Sophocleous

The Sydney Opera House is "hopeless" at mobile marketing and one of Australia's biggest banks wastes time reflecting on great ideas rather than pushing on with new ones, according to leading executives from these iconic institutions.

Victoria Doidge, the outgoing marketing director of the Sydney Opera House, and Kevin Ramsdale, acting chief marketing officer of the National Bank of Australia (NAB), were quizzed about their organisations' marketing weaknesses by James Hier, chief strategy officer of MEC Australia, at the Mumbrella360 conference in Sydney.

"Where have we been screwing up? In mobile....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands