The battle for attention in India: Learnings from The Futurist CMO Conference

Preeti Chaturvedi

This event report looks at the latest media and advertising trends in India. Figures from Nielsen, the research firm, show that over 40 million people in the country now own a smartphone, while 3,000 marketing campaigns are also run through the mobile channel every day.

The battle for attention in India: Learnings from The Futurist CMO Conference

Preeti Chaturvedi

As India's media sector continues to develop, so brands are required to keep pace with fast-changing consumption patterns and – where possible – anticipate where the next big opportunity lies. Several speakers at The Futurist CMO Conference, held in New Delhi in September 2013, offered useful insights into the current advertising landscape, as well as a few pointers regarding likely areas of growth going forward.

Nitya Bhalla, executive director/analytic consulting and marketing effectiveness practice lead at Nielsen India, quoted various statistics from the research provider's recent...

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