The architecture of inspiration

Ivan Sanchez Leiva

This article argues that managing big data is a creative process in itself, and that big data helps marketers understand their audiences better.

The architecture of inspiration

Ivan Sanchez LeivaDentsu Aegis Network

Does Big Data inspire or hinder creative thinking?

This essay was entered into The Admap Prize 2015. For more information visit the Prize page.

John Dee was England's leading mathematician in the mid-1500s. His library was one of the largest in Europe and his influence reached the Queen Elizabeth throne. Before he turned 20, he'd be invited to the University of Paris to discuss algebra with other notable, older thinkers. In fact, he was a friend of Tycho Brahe. He was the expert of data of his...

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