The Architas PowerCircle

This case study describes how specialist investment manager Architas, part of AXA, created an educational and interactive tool for independent brokers and Architas managers to help them sell more unit-linked products in France, Belgium and the UK.

The Architas PowerCircle

Zoe Robson and Aurore Martin

Campaign details

Brand: ArchitasBrand owner: ArchitasLead agency: HavasLead agency 2: ?What If! Country: Belgium, France, United KingdomIndustries: InvestmentChannels used: Email marketing, Events & experiential, Online video, Websites & microsites, Word of mouth, advocacyBudget: $500k - $1 million

Executive summary

The Architas PowerCircle®

Where Investment Superheroes come together

Origin:

A new digital platform designed in collaboration with the Architas and AXA Belgium, French, UK and German distribution teams.

This educational and interactive tool gives live information on Architas's investment products,...

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