The Akanksha Foundation: Sustained

This case study shows how the Akanksha Foundation, an Indian education charity, improved awareness and boosted teacher applications with a zero-media-budget campaign.

The Akanksha Foundation: Sustained

Agency: Ogilvy & Mather Mumbai

Brand: The Akanksha FoundationAdvertiser: The Akanksha FoundationCountry: India

Objectives

At 400 million, India has the world's largest child population today1, of which a staggering 8.1 million underprivileged children in the age group of 6-14 years do not go to school2.

Small fish in a big pond

'Akanksha' is an education based NGO with a mission to provide high-quality education to underprivileged children. The organization operates 16 schools in India – at Mumbai and Pune3. Their model is based on...

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