5 Ways to communicate
Mobile moments
This article is part of a series of articles on mobile moments. Read more
The seismic shift to mobile device usage brings huge opportunities for advertisers, but they must understand how to connect with the mobile consumer in the fragmented micro-moments that are available. Digby Lewis of iris offers five marketing strategies that can help win attention in this competitive, challenging environment.
Among the pack of torrid post-truths that was 2016, a beacon of factual delight was the coming of age of the global mobile advertising market - surpassing $100...