The United Nation’s Secretary General: Science fiction advice when the world needed just science - The global communications fight to stem the tide of COVID-19 and misinformation

The United Nations Secretary General launched a global campaign to fight the spread of COVID-19 misinformation by providing the public with scientific, fact-based information.

Campaign details

Brand: The United Nation's Secretary GeneralAgency: Purpose

Getting sci-fi advice instead of just science

Imagine a world where heads of state recommend injecting bleach into the body as the best way to stop a global pandemic...

Imagine a world where cell towers were blamed for the rise of a global pandemic...

Imagine having to simultaneously fight a global public health catastrophe and a new foe in COVID-19 misinformation...

Imagination, sadly, isn't required. To arrest the spread of COVID-19, heads of state, newscasters, and influencers recommended profoundly unscientific advice when the world needed pure science.

In...

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