The pavement of good intentions: rebuilding trust to overcome scandals and lies

This article explores various examples where consumer trust has been violated including how this happens and how it can be avoided in the future.

The pavement of good intentions: rebuilding trust to overcome scandals and lies

Charlie Dawson and Simon Caulkin

In an edited extract of an event by The Foundation, Charlie Dawson and Simon Caulkin describe different examples where trust has been violated. Common threads run through these examples: the absence of a core unifying purpose for the organisation or enterprise and the imposition of targets that distort behaviour and result in unintended consequences.

Background and participants

This exploration was built around three big vortices of trust, which we ventured into with the help of some knowledgeable and sure-footed guides:

  • 'Going to war'...

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