The Next Evolution of Marketing: Connect With Your Customers by Marketing with Meaning

Bob Gilbreath

This article suggests "marketing with meaning" will be an essential tool for engaging with shoppers who are weary of commercial communications and often tune out when exposed to advertising.

WHAT MARKETING WITH MEANING CAN DO FOR YOU

Bob Gilbreath

What if we started over? What if we threw out the textbooks and the flowcharts and rose above the snazzy jingle, the celebrity bribe, the empty sizzle, and the ad accost? What if we stopped trying (and failing) to be all things to all people and instead tried to create something of meaning? What if we stopped interrupting people to tell them how great our products are and actually did something to prove our greatness?

I believe that in a world in which consumers can actively choose to...

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