The Levi's Tailor Shop: Receiving Brand Love by Giving It First

Badong Abesamis

Clothing brand Levi's created a heartfelt digital film to launch a new retail experience to Filipino millennials.

Campaign details

Brand: The Levi's Tailor ShopBrand owner: Levi'sAgency: GIGILMarket: PhilippinesIndustries: Clothing & fashion retailMedia channels: Online display, Online video, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

Not many brands can boast of a 72% increase in revenue during the Christmas season, especially a product as un-Christmassy as denim. But clothing brand Levi's did just that in 2018 thanks to a heartfelt digital film that launched its newest retail experience to Filipino millennials: an in-store facility that allowed buyers to personalise any Levi's...

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