Campaign details
Brand: The Incredible EggBrand owner: The American Egg BoardLead agencies: Energy BBDO, StarcomContributing agency: KetchumMarket: United StatesIndustries: Mobile & apps, Online display, Online video, Publlic relations, Search marketing, Social media, Websites & micrositesMedia channels: Dairy products, fats & oilsBudget: 3 - 5 million
Executive summary
Eggs are in 94% of American homes, and are synonymous with breakfast. To grow, the American Egg Board needed to crack new occasions. As we explored how to become a bigger part of American diets, we learned something...