The Hanwha Hack: The newsroom that turned confusion to cohesion

Hanwha, a large conglomerate, revamped its online newsroom to show its employees and the public how it helps solve people’s problems and highlight what the company stands for to improve brand relationships in South Korea.

Summary

Hanwha is big. So big, that even many of its own employees don't know that they work for this Korean conglomerate. With presence in 34 countries, and holdings stretching from energy and chemicals to insurance and luxury leisure services, this Fortune 500 Company found it difficult explaining what it does even to its own employees, never mind the general public. If they couldn't tell their story well, the company risked disengagement from its own employees and potentially miss out on opportunities for growth. As part of a comprehensive review of the way it communicated its brand narrative, the Agency...

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