The Gunn Report for Media 2014

The Gunn Report for Media 2014 combines the winners’ lists from all of the world’s most important award contests to establish annual worldwide "league tables" for the communications industry.
  • Consumers' increasing use of connective technology - including smartphones and tablets - is pushing advertisers of all sizes and in all sectors to think of new ways to reach and engage audiences.
  • Several strong trends came to light: the use of bold and innovative ideas; the use of humour; the use of emotion and purpose; a widening definition of media; and demonstration that the medium is the message....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands