Summary
The Guest Club is Whitbread's hybrid research community. Over the past two years, the platform has had a transformative impact on Whitbread's insight capabilities and decision-making. We believe The Guest Club should win Best Application of Research because it has…
- Been a driving force for commercial growth
The Guest Club has had a direct impact on over £50m of investment, supporting our overall revenue growth.
- Guided business-critical decisions
The community has informed c.150 decisions, from launching premium rooms to shaping our sustainability strategy, across all major business areas.
- Significantly enhanced our insight capabilities
Whitbread's team of just three researchers...