The Glenlivet: Capsule Collection

PR agency Pangolin ran a UK-based innovative campaign for whisky brand The Glenlivet to promote the use of single malt whisky in cocktails by developing edible cocktail capsules.

Opening Up Single Malt

The Glenlivet approached Pangolin asking for a PR campaign that would help open up the single malt category to a new generation of consumers. The Glenlivet wanted to spark a globally relevant provocative cultural conversation around single malt consumption that would reinvigorate the brand.

The key objective was to bring to life the brand's new global positioning - 'Original By Tradition'- which is centred on celebrating originality and breaking conventions around how single malt has historically been enjoyed. The Glenlivet founder, George Smith, always went against the grain, bucking tradition and doing things differently....

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