The Federation (FELGTB): Hidden Flag

FELGTB, Spain's largest organisation for LGBT+ rights, used guerrilla tactics to raise global awareness of Russia's homophobic laws by sending activists wearing different coloured football shirts to the 2018 FIFA World Cup to recreate the rainbow flag.

Campaign details

Brand: The Federation (FELGTB)Brand owner: The Federation (FELGTB)Agency: LOLA MullenLoweMarket: Russian FederationIndustries: Charities & voluntary organisationsMedia channels: Events & experiential, Online video, Public relations, Social media, Websites & micrositesBudget: 0k

Executive summary

Russia is one of the most homophobic countries in the world. Displaying the Pride flag, a symbol celebrating lesbian, gay, bisexual and transgender communities, can get you arrested.

With the world's eyes on Russia for the 2018 FIFA World Cup, FELGTB, Spain's largest organisation for LGBT+ rights, saw an opportunity to protest the...

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