The Bill and Melinda Gates Foundation (BMGF): From ‘villain’ to ‘vulnerable’: re-writing the story of South Africa’s men and HIV

The Bill and Melinda Gates Foundation, an American private foundation, helped cast a fresh light on young men in South Africa, demonstrating they are complex, vulnerable individuals in harsh circumstances.

Campaign details

Brand: The Bill and Melinda Gates FoundationAgency: Ipsos/MatchboxologyCountry: UK

Synopsis

HIV in South Africa

Of all those living with HIV worldwide, almost a fifth are in South Africa. Young women account for two thirds of new infections, but men are over-represented in AIDS deaths. This indicates that men are not testing as much as women, nor initiating treatment as readily.

In fact, they are notoriously hard for health providers to reach. They're not only considered evasive, but may also engage in extramarital sex, alcohol consumption and partner violence, furthering their reputation as being...

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