Campaign details
Brand: MastercardLead Agency: Flipkart AdsRegion: APAC
Strategy
Objective
Leveraging India's biggest shopping festival, 'The Big Billion Days', Flipkart enabled Mastercard to attain the unimaginable. On a platform dominated by Cash On Delivery users, a staggering 3 million new Mastercards were saved in a span of just 3 months.
On Flipkart, Mastercard only accounted for 33% of the market share in all pre-paid transactions in comparison to its direct competitor that had almost twice the market share. Moreover, Mastercard also faced the following obstacles:
- Rapid organic growth of RuPay network cards on Flipkart, issued...