TG4: Pioc do Ride

This case study details how TG4, an Irish language state broadcaster, engaged younger viewers through a new television show.

Pioc do Ride

Campaign details

Brand: TG4Agency: PublicisCountry: Ireland

Background

The TV market in Ireland is becoming increasingly fragmented with new entrants to the local market as well an increasing number of international channels becoming available. The competitor set is also broader than just TV with people accessing and viewing content from an infinite number of online platforms.

TG4 is a state broadcaster with a remit of promoting the Irish language and culture. Since the station was founded in 1996, they have always looked to do this in a Súil Eile way. Súil Eile can...

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