Tesco: Basket dating
Becky Dailey
Campaign details
Brand: Tesco Brand owner: TescoLead agency: BBHContributing agencies: BlueCountry: United KingdomIndustry: Supermarkets & grocery storesChannels used: Social mediaMedia budget: Up to 500k
Executive Summary
Background:
As the nation's biggest supermarket, Valentine's Day represents one of the big marketing peaks of the year for Tesco. As one of the 'big four' (Tesco, Sainsbury's, Asda and Morrisons), we had a task to create cutthrough content for Tesco that would both entertain and differentiate us from the competitor white noise.
Goals:...