Executive Summary
Tesco believes in giving little helps to serve its shoppers. Clubcard, the nation's largest and favourite loyalty program used by a whopping 16 million people is an important manifestation of that little help.
Enter a global pandemic with shopping behaviours changing and people reducing the number of supermarkets they shopped with, in order to be safe.
Value, the primary driver of where a customer chooses to shop1, was more important than ever. With shoppers increasingly likely to choose the one supermarket they believed offered them the best value. Furthermore, they were looking...