Tencent: Micro Universe

As part of its WE Summit hosted in China, the Chinese technology company Tencent created an online experience allowing attendees and the audience to explore the micro-universe around them.

Campaign details

Brand: TencentBrand owner: TencentEntrant company: Tencent, ShenzhenMarket: ChinaSector: Telephone & internet servicesMedia channels: Mobile & apps, Online display, Social media, Sponsorship - event, property, Websites & micrositesBudget: Up to 500k

Executive summary

Every year the greatest minds in science gather at Tencent's WE Summit. In this year, the theme was 'everything has its own micro-universe. We created an online experience, allowing attendees and the audience at home to explore the micro-universe all around them.

We wanted the users to experience this interactive project before they...

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