Ten ways brands can work with the music industry: Insights from Sony Music

This event report considers how brands can harness music to add value to their consumer campaigns.

Ten ways brands can work with the music industry: insights from Sony Music

Low Lai Chow

Brands are increasingly taking to music on a whole new level across Asia Pacific, according to Gavin Parry, evp/digital and business development Asia & ANZ, Sony Music.

Speaking at Spikes Asia, an event held in Sinagpore in September 2014, he outlined how his business had made more than 500 brand deals in the region during the previous 18 months. "We've had over a thousand brand opportunities come to us, and now the new business is delivering 19% of our EBIT," he said. "Four or...

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