Telkomsel – Langit Musik: #HearUrMood

Telkomsel, a telco brand, increased awareness of its new music plan, MusicMax, by employing facial recognition technology to create a playlist to match the person's mood depending on their facial expressions.

Campaign details

Brand: Telkomsel – Langit MusikLead agency: Narrada CommunicationRegion: APAC

Objectives

Telkomsel, the leading telco company in Indonesia has launched its music plan package that enables its customers to stream their favorite music wherever, whenever. However it still needs brand awareness & leads to the service, since it's the first ever data/package plan specifically designed for music streaming apps.

Target audience

Our target was Telkomsel's customers, 74% of whom are using their phone to listen to music on the road, while commuting to the city.

Creative strategy

We believe that people's mood can affect...

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