TD Ameritrade Watson Chatbot

Online discount brokerage TD Ameritrade used IBM Watson AI-powered advertising to target consumers in the US and drive awareness of its long-term investment plans.

Campaign details

Brand: TD AmeritradeLead Agency: Havas New YorkRegion: North America

Objective

TD Ameritrade's heritage is an online discount brokerage, with its roots firmly embedded in trading. We have the #1 trading platform, which was built by traders for traders--more trades are conducted through TD Ameritrade than any other online brokerage. On the other hand, TD Ameritrade is not readily thought of as a brokerage for long-term investing. Fidelity and Vanguard together hold the lion's share of employee-offered 401(k) plans, the most common long-term investing vehicle. As a result, when people start to think about...

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