Campaign details
Brand: Tata MotorsBrand owner: Tata MotorsLead agency: Rediffusion Y&RContributing agencies: TCIF (Transport Corporation of India Foundation)Country: IndiaIndustries: Vans, Trucks, RVsMedia channels: Outdoor, out-of-home, Packaging & design Budget: No budget
Executive summary
As India's leading truck-maker, Tata Motors is committed to providing genuine solutions that benefit the wellbeing of the category and its community. One particularly challenging issue pertaining to truck drivers was that of creating awareness about AIDS and sexually transmitted diseases (STDs). As per studies, two million truck drivers visit sex workers...