Campaign details
Brand: Tata ChemicalsLead Agency: Madison MediaRegion: APAC
Strategy
Objective
Iodine deficiency disorders is the single largest preventable cause of brain damage leading to learning disabilities and psychomotor impairment. Yet people don't really pay any attention to it, till its too late. Tata Salt wanted to raise awareness about iodine deficiency & its effects while re-inforcing Tata Salt as a synonym with Iodine sufficiency.
Target Audience
The key disorder of Iodine deficiency is goiter. About 200 million people still suffer from it. This is equal to 1/6 Indian population, dispersed far and wide across...