Kit Kat: KitKat4takjil

KitKat, a confectionery brand, inspired people in Indonesia with cooking ideas using KitKat bars to bring a little joy to the otherwise gloomy Ramadan during the COVID-19 pandemic.

Campaign Details

Brand: Kit KatAdvertiser: NestleAgency: Wunderman Thompson IndonesiaCountry: Indonesia

Campaign objectives & challenges

Breaking the stiff competition in chocolate category during Indonesia biggest holiday (and marketing) season: Ramadan

In Indonesia, KitKat is a popular brand competing with even more beloved snacks and confectionary brands. It's facing stiff competition from local brands that have established their presences in Indonesia way before KitKat, such as Silver Queen and Cadbury. They are even considered as the ones that shape the chocolate palate of the Indonesian consumer. Between 2018 and 2019, the whole chocolate category in...

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