Campaign details
Brand: TangoBrand owner: Britvic Soft DrinksEntrant company: VCCP, LondonIdea creation: VCCP, London / Britvic, Hemel HempsteadMedia: m/SIX LondonMarket: United KingdomSector: Carbonated soft drinksMedia channels: Cinema, Online video, Outdoor, out-of-home, Packaging & design, Social media, Television, Video on demandBudget: 1 - 3 million
Executive summary
Formerly the king of the Fruit Flavoured Carbonates category in the 90s, by 2017 Tango had fallen from its fizzy orange throne.
Long term decline had suddenly accelerated, and the brand's very survival was in question. It...