Taking it to the streets: Unique marketing campaign by Kolcraft fuels sales for its infant strollers

Todd Wilkinson

This case study explains the success of baby gear manufacturer Kolcraft's baby stroller campaign through social media outreach in the US.

Oh, to be a kid again. To see and ponder the bumpy pathways of daily life through the eyes of parents' most precious cargo. To engender empathy for the littlest, most vulnerable of people by literally going along for an amusing ride as a tyke oneself.

"Baby Stroller Test Ride," the Super REGGIE-winning collaboration between agency FCB Chicago and Kolcraft's Contours, a provider of baby products, shows just how impactful marketing with high entertainment value can be sans splashy special effects, big TV ad buys, or A-list actors. Launched in spring 2016, the campaign has already generated more than 479...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands