Takeda Pharmaceuticals Company: 3D Consultations for Takeda

Takeda, a pharmaceutical company, used a ground-breaking approach in conducting a global study to find out why its brand was not being prescribed by doctors.

Synopsis

The challenge

Takeda knew from sales and primary research that there is a delay in prescribing biologics as a whole to Irritable Bowel Disease (IBD) patients – and, of course, within this sits their own unique product. There were essentially two hurdles to overcome: gastroenterologists (GEs) not only cautious about entire class but, in particular, Takeda's brand as it is one of the newest to market. Also, while Takeda knew this stalling behaviour to be prevalent, they didn't know why. Based on earlier primary research, doctors could rationally understand the benefits of the therapeutic class and even of Takeda's...

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