Takeda: Collaborating for change: unlocking the potential of a cutting-edge GI therapy

Takeda, a pharmaceutical company, developed a high-level framework for its communications campaign about a new gastrointestinal therapy.

Summary

"At the beginning, we thought this was a million-and-one-piece puzzle. In partnership with Incite we managed to solve it." Director Global Customer Insights

Introducing innovative new treatments can be challenging, especially if they do not fit neatly with the current patient management paradigm.

In this example, the treatment is a novel gastrointestinal (GI) therapy marketed by Takeda. Whilst suitable patients are dispersed across multiple care settings, due to its unique administration and distribution, availability is currently via a limited number of centres. Asking physicians to refer to these specific centres requires them to adopt a new behaviour.

In partnership...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands