TAG fraud snapshot: Asia-pacific

Focuses on discovering rates of both General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT).
  • As part of its ongoing research on fraud in the Asia-Pacific region, The 614 Group analyzed more than 3.2 billion campaign impressions that flowed through TAG Certified Channels.
  • TAG Certified Channels are channels in which multiple entities involved in the transaction – such as the media agency, buy-side platform, sell-side platform and/or publisher – have achieved the TAG Certified Against Fraud Seal.
  • For agencies and advertising, the data showed clear benefits to purchasing inventory via TAG Certified Channels in this region.
  • When agencies and advertisers opt to purchase via TAG Certified Channels, they have access to the cleanest inventory in...

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