Sydney Children's Hospitals Foundation: Curing Homesickness

Sydney Children's Hospitals Foundation, a charity, encouraged donations and united Australians behind the cause of tackling homesickness in children's hospitals.

Summary

Donations to the Sydney Children's Hospitals Foundation (SCHF) were falling and there was increasing competition in the sector. Australians donate to charities for individual illnesses and causes, but children's hospitals treat so many illnesses it is hard to emotionally engage donors.

We were tasked with finding a way to unite Australia behind sick kids. needed something that every child in hospital has in common. So, we launched a new initiative, Curing Homesickness.

We created a story around a homesick little girl in hospital called Ali, who wanted some of her mum's pasta sauce. He r request went viral and...

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