Campaign details
Brand: Surf ExcelBrand owner: UnileverLead agency: MullenLowe Lintas GroupCountry: India, PakistanIndustries: Laundry productsMedia channels: Social media, Radio, Online videoBudget: 500k - 1 million
Executive summary
'Those who produce a good action, will receive ten like it' – From the Holy Qur'an
It began as an endeavour by Surf Excel to build bonds with the Islamic community across Pakistan and India in the holy month of Ramadan.
This was something which, rather surprisingly, very few global brands had succeeded at. If anything, much of their...