Campaign details
Brand: SuperNANBrand owner: NestléAgency: Mindshare China, Publicis ChinaMarket: ChinaIndustries: Baby foodMedia channels: Online videoBudget: 3 - 5 million
Executive summary
By realising the fundamental needs of Chinese mothers and easing babies’ minor sensitivities, we designed our strategy to better cater to this target audience, boost sales, raise awareness and increase our association with allergy prevention.
We partnered China's leading industry platforms, leveraging big data to identify and filter information, exclusively and precisely customising seven target audiences – based on specific demands to meet their diverse...