Campaign details
Brand: Unilever / SunsilkLead agency: NuWorks Interactive Labs, Inc.Region: APAC
Strategy
Objective
In 2018, Sunsilk made the strategic move to focus on one variant amongst its diverse haircare line to go head-to-head against Palmolive Naturals' core variant during this dreaded business season. Beyond creating awareness, the brand needed to rebuild an authentic connection with its target market to close the highest market share gap with Palmolive. Engaging and establishing the relevance of Sunsilk among young Filipinas meant going beyond highlighting the hair strengthening properties of Strong and Long variant and focusing on celebrating...