Stronger Than Violence Initiative: What's Your Number?

The Stronger Than Violence Initiative, a German federal ministry, launched a campaign in Germany to promote awareness of violence against women on digital channels and encourage more people to seek help.

Campaign details

Brand: Stronger Than Violence InitiativeAgency: Edelman Germany

Summary

Violence awareness campaigns tend to centre around images of bruised victims to cut through the clutter. But studies have called into doubt the power of disturbing photographs to shock people into collective action.

This is a story of how we got people to listen with numbers instead of pictures.

We applied math to a problem where emotional images had failed. We leveraged numbers that have been known for many years but were never really acknowledged. We have achieved attention in the media and on social media about...

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